Individualism and not society, is an artificial construct.
Coming from the evil west, it is also an instrument of capitalism.
The more individualistic people get, and develop an exaggerated awareness of personal time and space, the more distant they become from family and more entitled to their 'rights' and 'freedom'.
They are then bound to have conflicts with husband, in laws and think of even children as a burdensome duty.
As they become more aloof and standalone, they will inevitably be lonely. The only remedy to such a state is shopping. Setting out of the house and making acquisitions. Food, clothes, accessories, gymming, cars, gadgets, apps, each of which acquisition gives a shortlived sense of accomplishment, even meaning and purpose to life.
And when it ends, you go shopping again.
Who stands to gain? Shopping malls, businesses, corporate giants...Capitalism in one word.
Individualism, feminism, deracination, removal of traditions, divorces, wokeness, loneliness, depression, broken homes, shopping,...all of these fall in the same bucket.
You may not be able to give up your selfishness or remedy your loneliness overnight, but definitely stop shopping, so you defeat the purpose of whoever designed this fate of yours.
I was never a fan of Ayn Rand. I knew her singing in praise of individualism was the result of being a victim of a bad implementation of socialism, that too, during extenuating times when a war torn world was dying of starvation.
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